I can never find real take-up figures, so here are ours. UK retailer, about 11,000 employees, 70% store-based and hourly. All of these are employee-paid through payroll, on a flexible benefits platform with an annual window.
Cycle to work 3.1%. Dental 6.4%. Health cash plan 9.8%. Critical illness 1.2%. Holiday purchase 14%. Technology purchase scheme 7.5%. Discounted gym 2.6%. Electric car scheme 0.4%, almost all head office.
The pattern is that anything giving more time or spreading a cost does well and anything insurance-shaped does badly. Head office take-up is roughly three times store take-up on every line. Would welcome others' numbers and views on whether the low lines are worth keeping.